For a communicators, a corporate web ecosystem can be one of the most challenging environments to build your brand and reputation. Unlike social media platforms where everyone has the same tools and rules, the web offers everyone the ability to be completely unique in how you present yourself. The CMS platform you choose, the hosting provider, the information architecture, user experience, content strategy and design are just a few of the things that directly impact the success of your web properties. And all of this needs to comply with global and local laws and/or regulations.
While working for Supra Corporation, a analog modem and Commodore/Apple peripheral manufacturer, I started hearing about the "World Wide Web" and "Websites". I was a International Produce Line Marketing Manager at the time and I told the CEO that we should build one of the websites. A few months later we launched the first version of Supra.com. At the end of 1994, there were just over 10,000 websites on the internet and only 18% of those were .com websites.